Design Challenge: e-commerce. The market of Korean cosmetics in Russia

LandingPage-Patchyuly
LandingPage-Patchyuly

The Challenge: Local e-commerce

DEFINE THE PROBLEM

SOLVE THE PROBLEM

DEFINE THE PROBLEM

SWOT Analysis-Patchyuly
SWOT Analysis-Patchyuly
Market Positioning — Patchyuly
Market Positioning Map, Build your Matrix — Patchyuly
  • An user has JtBD
  • Hires someone to do the Job
  • Enjoys the benefits
JtBD Stories structure
JtBD Stories structure
  • When I have a specific problem in my face, I want a trusted and close person to talk about the product suits better my skin, so I can safely use that product based on a custom advice and my specific needs.
  • When I want to spend money on good Korean cosmetics, I want to find products of quality and not pay very expensive prices for them, so I can order more frequently.
  • When I need to buy online a Korean cosmetic, I want to have an accessible and safe e-commerce site, so I can add my bank details and safely pay without any risk.
The Value Proposition Canvas-Patchyuly / © Strategyzer AG
The Value Proposition Canvas-Patchyuly / © Strategyzer AG
Instagram Patchyuly-Highlights
Instagram Patchyuly-Highlights
  • What are your frustrations when buying cosmetics online, if any?
  • What is the ideal service you expect when buying cosmetics online?
Card Sorting in Optimal WorkShop- Patchyuly
Card Sorting in Optimal WorkShop- Patchyuly
Results of Card Sorting in Optimal WorkShop- Patchyuly
Results of Card Sorting in Optimal WorkShop- Patchyuly
Card Sorting in Optimal WorkShop- Patchyuly
Initial Site Map - Patchyuly

SOLVE THE PROBLEM

User Flow — Patchyuly
User Flow- Patchyuly
Clinique Russia
Clinique Russia
  • Information design. Which places and prioritises the information in a way that facilitates understanding.
  • Navigation Design. Screen elements that allow the user to move from page to page through the website.
  • Interface Design includes interface elements (UI Patterns) that enables the users to interact with functionality of the system. We refer to navigational components (breadcrumbs, sliders, search fields…), informational components (tooltips, icons, progress bar, notifications…) input controls… All these are familiar components we have learnt along all the internet era which most of the people already know how to interact with.
Mid-Fi Prototype — Patchyuly
Maze Heatmap - Patchyuly
  • When I want to buy a cosmetic product, I want to first read more information about it, so I can view all the details and confirm that it‘s a good mach for my skin’.
Md-Acne Onboarding
Md-Acne Onboarding
Mid-Fi Prototype — Patchyuly
Hi-Fi Prototype — Patchyuly
3Steps Suggestion Page-Patchyuly
3Steps Suggestion Page-Patchyuly

Presentation

Learnings and Conclusions

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I’m Rocio. A UX | UI Interaction Designer with a user centric approach to solve problems. https://www.rocioalbertos.com/

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Rocío Albertos Casas

Rocío Albertos Casas

I’m Rocio. A UX | UI Interaction Designer with a user centric approach to solve problems. https://www.rocioalbertos.com/

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