Design Challenge: e-commerce. The market of Korean cosmetics in Russia

LandingPage-Patchyuly
LandingPage-Patchyuly

The Challenge: Local e-commerce

Overview:
Local shops and practitioners are suffering a decrease in the demand of their services and products due to the extreme situation COVID-19 pushed worldwide. This can affect local economies and many families. Alongside this, we can see true intent and a growing trend to support local businesses in many communities.
Online presence is a good way to hijack the issue and more and more professionals are on the verge of their digital transition.

DEFINE THE PROBLEM

1.Empathise | Develop a deep understanding of the problem
1.1 Business Analysis:
1.1.1 Business Analysis. SWOT Analysis
1.1.2 Business Analysis. Stakeholders Interviews
1.1.3 Business Analysis. Competitive Analysis:
1.1.3.1 Feature comparison
1.1.3.2 Market Positioning Map
1.1.4 Business Analysis. JtBD (Jobs to be Done) & Value Proposition Canvas

SOLVE THE PROBLEM

2.2.3 Information Architecture. User Flow

DEFINE THE PROBLEM

Day 1

SWOT Analysis-Patchyuly
SWOT Analysis-Patchyuly
Market Positioning — Patchyuly
Market Positioning Map, Build your Matrix — Patchyuly
  • Hires someone to do the Job
  • Enjoys the benefits
JtBD Stories structure
JtBD Stories structure
  • When I want to spend money on good Korean cosmetics, I want to find products of quality and not pay very expensive prices for them, so I can order more frequently.
  • When I need to buy online a Korean cosmetic, I want to have an accessible and safe e-commerce site, so I can add my bank details and safely pay without any risk.
The Value Proposition Canvas-Patchyuly / © Strategyzer AG
The Value Proposition Canvas-Patchyuly / © Strategyzer AG
Instagram Patchyuly-Highlights
Instagram Patchyuly-Highlights
  • What is the ideal service you expect when buying cosmetics online?
Card Sorting in Optimal WorkShop- Patchyuly
Card Sorting in Optimal WorkShop- Patchyuly
Results of Card Sorting in Optimal WorkShop- Patchyuly
Results of Card Sorting in Optimal WorkShop- Patchyuly
Card Sorting in Optimal WorkShop- Patchyuly
Initial Site Map - Patchyuly

SOLVE THE PROBLEM

2.2.3 Information Architecture. User Flow

User Flow — Patchyuly
User Flow- Patchyuly
Clinique Russia
Clinique Russia
  • Navigation Design. Screen elements that allow the user to move from page to page through the website.
Mid-Fi Prototype — Patchyuly
Maze Heatmap - Patchyuly
Md-Acne Onboarding
Md-Acne Onboarding
Mid-Fi Prototype — Patchyuly
Hi-Fi Prototype — Patchyuly
3Steps Suggestion Page-Patchyuly
3Steps Suggestion Page-Patchyuly

Presentation

After 4 intense days the moment to showcase the work in just 5 minutes arrived.

Learnings and Conclusions

In this project we were able to solve the problems of two main stakeholders — the Patchyuly’s owner and its users.

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Rocío Albertos Casas

Rocío Albertos Casas

I’m Rocio. A UX | UI Interaction Designer with a user centric approach to solve problems. https://www.rocioalbertos.com/